The evolution of commerce in general was extremely long and elaborate process. New big things, were usually introduced through revolutions and social uprising that threatened to shake the very foundation of the world. As time went by these changes became greater, but surprisingly enough more subtle. The best example of this is the notion of ecommerce, which appeared just a couple of decades ago, but has in this brief time changed everything.
Now, one’s success lies in successful adaptation to this notion. As in any trade, the key to this lies in having necessary tools for the job and knowing your way around. Here are some ecommerce tools and trends that are bound to cause a major stir in 2016.
Mobile, mobile, mobile
If there is one thing, regarding modern business, which we can say with certainty, it is that mobile devices are not a force to be reckoned with. According to some estimations, by the year 2019 there will be up to 4.77 billion mobile users in the world. With this in mind, it is more than clear that regardless of what your area of interest is, your ecommerce website must be optimized for mobile users. So, adjusting resolution of our site to suit mobile purposes, and optimizing it for touch navigation seem as a sensible thing to do.
In modern world of business, customer analysis is everything. Ecommerce is no exception to this general rule. There are many things you need to do to optimize your online service including, automate and personalize your website. However in order to do this successfully, you need to have some basic info of public opinion. Now, although these algorithms are invaluable it is highly unlikely that you could acquire and process them on your own, so don’t be afraid to go to the third party for help. In order to get satisfactory results, one should never avoid outsourcing.
Dealing with payment
Now, probably the most important thing when it comes to ecommerce is finding the optimal method of payment. Even though, some time ago it seemed as if credit cards were going to be the ultimate and final payment tool it no longer appears so. Equipping your ecommerce website for online payment services should always be paramount so research all your options before making any moves. This way, you will not only accommodate your customers by successfully dealing with conversion rates but also allow them to have customer service in their own language. This puts the phrase think globally act locally into a whole new perspective.
You should never underestimate the power of visual stimuli on the minds of your customers. With this in mind, make sure to look up some of the ecommerce design trends for 2016. A user-friendly layout (usually card-like), encouraging colors and just the right design can make all the necessary difference. What you should always go for, is new yet somehow recognizable pattern. However, you should never, ever sacrifice practicality of your website to shear originality. There is a reason why most ecommerce pages look the way they look and it is usually so that they are easy to navigate.
Finally, although pop-ups were universally hated in the past, sometimes they can even have a positive impact on site’s visitors. That is of course if what they have to offer is appealing enough. Few years ago, we believed that pop-ups were done with and that they are never coming back, according to latest estimates, in 2016 they will be a “thing” once more. In fact, some claim that the majority of major retailers will resort to them. If this offer truly is as great as it seems, it would be simply reckless to ignore it. Still, here you are walking a thin line between subtle and pushy so caution is more than advised.
As you can see, when it comes to trends and innovations in ecommerce, 2016 will be quite an interesting year. However, to sum up: finding a suitable payment methods for your website, reevaluating your standpoint on the whole pop-up issue and paying close attention to your site’s layout seem as the right way to go. Also, whatever you decide to do, just remember to go mobile.